The packaging design captures the Big Five from a bird’s-eye view, encircling what appears to be a watering hole—an illusion crafted to symbolize gathering, ritual, and the raw beauty of the wild. It’s a quiet yet powerful nod to nature’s rhythm and the stories that flow from it.
Description
The Big Five Coffee Co. is more than a coffee brand—it’s a celebration of legacy, land, and the larger-than-life stories that shape African identity. Inspired by the iconic Big Five, the visual identity draws from earthy tones, textured illustrations, and bold typography to evoke a sense of place and presence. Each design choice was made to reflect strength, pride, and connection—from the roars of the savannah to the richness of every roast. This is coffee rooted in story—powerfully African, unapologetically alive.
services
Strategy
Branding
Packaging
Web Design
Webflow Development
year
2022
